PRM for SaaS companies

    THE PRM FOR B2B SAAS, AT EVERY STAGE.

    From your first reseller to a global co-sell motion, B2B SaaS channels have specific needs: recurring revenue, ARR-aware incentives, co-sell with hyperscalers, technical certification, and a portal partners will actually log into. Channelo is built for it, at an accessible price, with the depth to grow with you.

    See Pricing

    The right PRM for a SaaS company supports recurring-revenue economics, co-sell and influence deals, product-led enablement, technical certification, and analytics tied to ARR rather than one-time invoices. Channelo provides that on one platform, whether you are signing your first three partners or running a multi-region channel across resellers, MSPs and tech alliances.

    GENERIC CHANNEL TOOLING DOES NOT FIT A SAAS MOTION.

    SaaS channels are different. Renewals matter as much as new logos. Influence deals matter as much as resold ones. Partners need product certification, not just sales decks. And a CRM bolted with custom fields will never give you the partner-side experience your program needs.

    • Deal registration that ignores co-sell and influence-only motions
    • Incentives that assume one-time invoices instead of ARR and renewals
    • Training stitched together across an LMS, a Notion site and a shared drive
    • Portals that partners log into once and never return to
    • No way to tie partner-sourced pipeline to actual product usage or revenue

    A PRM THAT FITS HOW SAAS CHANNELS ACTUALLY WORK.

    Channelo brings deal registration, partner portal, training, MDF, tiering and analytics into one platform tuned for SaaS. Resellers, MSPs, referral partners, agencies and tech alliances all live in the same workspace, with the workflows each motion needs.

    • Deal Registration with support for resell, referral and co-sell / influence deals
    • Tier Templates, Products and Pricing built around recurring SaaS pricing models
    • Courses and Learning Paths for product certification and technical enablement
    • A branded Partner Portal that surfaces deals, content, training and MDF in one login
    • MDF Requests, Claims and Budgets for co-marketing with strategic partners
    • Deal Flow, Partner Performance and Content Analytics tied to your pipeline

    WHO IT IS FOR.

    B2B SaaS companies of any stage running or building a channel, early-stage teams signing their first partners, growth-stage SaaS scaling regional resellers and MSPs, and established SaaS vendors running multi-tier global programs alongside hyperscaler co-sell.

    • Early-stage SaaS launching a first reseller or referral motion
    • Growth-stage SaaS scaling regional resellers, MSPs and implementation partners
    • Established SaaS running multi-tier global programs and hyperscaler co-sell
    • Product-led SaaS adding a channel layer on top of self-serve

    EXPLORE RELATED CAPABILITIES

    FAQ

    QUESTIONS, ANSWERED.

    Does Channelo support co-sell and influence deals, not just resold deals?

    Yes. Deal Registration supports resell, referral and influence motions so you can credit partners that source pipeline even when the contract is signed direct.

    Can we model ARR-based incentives and tiering?

    Yes. Tier Templates, Products and Pricing handle recurring pricing models, and incentive structures can be defined per tier and per product line.

    Do we still need a separate LMS for partner training?

    No. Channelo ships with Courses, Learning Paths and certification built in, so partner enablement lives in the same platform as deals, MDF and analytics.

    Is Channelo a fit for early-stage SaaS or only larger vendors?

    Both. The platform is built for companies of any size, it stands up in under a day for an early-stage team and scales to a global multi-tier program for established vendors.

    ENTERPRISE-GRADE CHANNEL TOOLS.
    ACCESSIBLE PRICE.

    See how Channelo runs your entire partner program on one platform, for companies of any size, without per-seat pricing and without months of rollout.