Partner ecosystem management platform

    PARTNER ECOSYSTEM MANAGEMENT PLATFORM FOR MODERN GO TO MARKET.

    Modern channels are not single-tier reseller programs; they are ecosystems of resellers, MSPs, SIs, ISVs, consultants and referral partners. Channelo gives technology vendors one ecosystem platform to manage every partner type, motion and metric in a single place.

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    A partner ecosystem management platform unifies every partner type, motion and metric: resellers, MSPs, SIs, ISVs and referrers; with deal registration, tiering, certification, MDF and analytics. Channelo delivers all of these on one platform without per seat pricing.

    ECOSYSTEMS COLLAPSE WHEN EACH PARTNER TYPE LIVES IN A DIFFERENT TOOL.

    Most vendors run resellers in one system, referrals in another, ISVs in a third and SIs out of a spreadsheet. The result is duplicated work, conflicting deals and no honest view of how the ecosystem actually performs.

    • Resellers, MSPs, SIs, ISVs and referrers managed in disconnected tools
    • Tiering and economics inconsistent between partner types
    • Deal and lead registration scattered across systems
    • Certification and enablement status invisible at the ecosystem level
    • No unified view of partner-sourced or influenced pipeline

    ONE PLATFORM FOR THE FULL PARTNER ECOSYSTEM.

    Channelo unifies every partner motion in one platform. Tier Templates encode each economic model. Deal and lead Registration prevents conflict. Courses certify partners. MDF supports co-marketed demand. Analytics roll up the entire ecosystem in one place.

    • Partner records for resellers, MSPs, SIs, ISVs, consultants and referrers
    • Tier Templates for resale, managed, embedded and referral economics
    • Deal and lead Registration with conflict and renewal protection
    • Courses and Learning Paths for product, sales and technical certification
    • MDF Requests, Claims and Budgets for joint demand generation
    • Deal Flow and Partner Performance analytics across the ecosystem

    WHO IT IS FOR.

    Technology, SaaS and infrastructure vendors of any size moving from a single-tier reseller program to a true partner ecosystem; from a first MSP partnership to a global multi-motion ecosystem.

    • SaaS vendors layering referrers, ISVs and SIs onto a reseller program
    • Cloud and infrastructure vendors running CSP, MSP and SI motions together
    • Cybersecurity and data vendors building MSSP and integrator ecosystems

    EXPLORE RELATED CAPABILITIES

    FAQ

    QUESTIONS, ANSWERED.

    What is a partner ecosystem?

    A partner ecosystem is the full set of third parties that help a vendor reach, sell to and serve customers: resellers, distributors, MSPs, system integrators, ISVs and technology partners, consultants and referral or affiliate partners. Unlike a single-tier reseller channel, an ecosystem includes multiple motions (resell, refer, managed, embedded, co-sell) running in parallel and reinforcing each other.

    What is a partner ecosystem management platform?

    A platform that manages every partner type and motion in one place: resellers, MSPs, SIs, ISVs and referrers, with shared records, tiering, deal registration, certification, MDF and analytics.

    How is this different from a traditional PRM?

    Traditional PRMs are designed around a single reseller motion. A partner ecosystem management platform is built for multiple motions and partner types running in parallel.

    Can Channelo support every partner motion at once?

    Yes. Channelo handles resale, managed, embedded and referral motions on one platform, with tier and registration rules configured per motion.

    Is Channelo suitable for companies of any size?

    Yes. Channelo is built for companies of any size and can be set up in under a day, so a first ecosystem motion can launch quickly and scale.

    ENTERPRISE-GRADE CHANNEL TOOLS.
    ACCESSIBLE PRICE.

    See how Channelo runs your entire partner program on one platform, for companies of any size, without per-seat pricing and without months of rollout.