PRM for resellers, VARs and MSPs

    A PRM YOUR RESELLERS, VARS AND MSPS WILL ACTUALLY USE.

    Reseller, VAR and MSP programs live or die on three things: clean deal registration, real enablement and a portal partners come back to. Channelo brings them together as reseller management software with tiering, MDF and analytics, on one platform priced for any size of program.

    See Pricing

    Reseller management software and a PRM for resellers, VARs and MSPs needs to handle high-volume deal registration with conflict detection, tier-based pricing and margins, certification before partners can transact, MDF for joint demand generation, and a portal partners use weekly. Channelo provides all of it on a single platform, at an accessible price.

    RESELLER, VAR AND MSP PROGRAMS BREAK IN PREDICTABLE WAYS.

    Channel conflict erodes trust. Inconsistent enablement makes every partner feel like a first-time partner. MDF turns into a black box. And the portal, if there even is one, becomes a place partners visit once during onboarding and never again.

    • Deal registration via email or PDF, with conflicts surfacing only after the deal is lost
    • No tier-based pricing or margin logic, so every partner gets negotiated terms
    • Certification handled outside the platform, with no gating before selling
    • MDF claims passed around as email attachments, audited manually if at all
    • A static portal that partners abandon after onboarding

    ONE PLATFORM FOR THE WHOLE RESELLER/MSP LIFECYCLE.

    Channelo gives reseller, VAR and MSP programs the operating system they actually need, clean deal flow, structured enablement, transparent MDF and a portal partners return to weekly.

    • Deal Registration with automated conflict detection and tier-aware approval routing
    • Tier Templates, Products and Pricing for margin, SKU access and incentive logic per tier
    • Courses and Learning Paths for product, technical and sales certification, gate deal reg behind required training
    • MDF Requests, Claims and Budgets with full audit trails and ROI reporting
    • A branded Partner Portal with deals, content, MDF, training and Cases in one login
    • Partner Performance and Deal Flow analytics so you know which partners actually drive revenue

    WHO IT IS FOR.

    Vendors running indirect programs through resellers, VARs and MSPs at any scale, from a first regional reseller network to a global multi-tier program spanning distributors, resellers and managed service providers.

    • Software and hardware vendors with a reseller or VAR motion
    • Cybersecurity, networking and infrastructure vendors with an MSP channel
    • Manufacturers and distributors managing tiered reseller networks
    • Vendors moving from a flat reseller list to a structured, tiered program

    EXPLORE RELATED CAPABILITIES

    FAQ

    QUESTIONS, ANSWERED.

    What is the difference between an MSP and a reseller?

    A reseller sells the vendor's product to an end customer, typically as a one-time transaction with limited ongoing service. An MSP (managed service provider) delivers the vendor's product as part of an ongoing managed service, owning the customer relationship, the operational responsibility and usually a recurring billing relationship. Resellers monetize the transaction; MSPs monetize the service wrapped around it. Channelo supports both motions in one workspace with distinct tiers, pricing and economics per program.

    Can we run different programs for resellers and MSPs in one workspace?

    Yes. Tier Templates, Products and Pricing let you operate distinct programs for resellers, VARs, MSPs and distributors in the same Channelo workspace, with different tiers, pricing and incentives per program.

    Can we gate deal registration behind required certification?

    Yes. Courses and Learning Paths can be set as prerequisites so only certified partners are allowed to register deals or access premium SKUs.

    How does Channelo handle channel conflict?

    Deal Registration includes automated duplicate and conflict detection, approval routing and full visibility into Deal Flow for every account manager.

    Will partners actually use the portal?

    Channelo's Partner Portal is the daily home for deals, content, MDF, training and Cases, so partners return for the work, not just onboarding.

    ENTERPRISE-GRADE CHANNEL TOOLS.
    ACCESSIBLE PRICE.

    See how Channelo runs your entire partner program on one platform, for companies of any size, without per-seat pricing and without months of rollout.